Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Director of Marketing, Marketo. Ann Handley.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Ambal's Amusings

FEBRUARY 18, 2010

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Howard Sewell’s blog, The Point. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Our primary rule for gated content is to gate our research papers. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 25, 2010

In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lenskold Group/MarketSphere Marketing ROI and Measurements Study.). How does Time affect Marketing Accountability?

CMO 48

CMO Forecasting Budget Programs ROI 48

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. White Paper (50). Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. Who, other than a qualified prospect, would really be interested in a white paper about your company's solutions? Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. B2B Lead Generation Benchmark Study 2009. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.” Content Marketing'

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Quick and to the point.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

History: Netflix was founded by Reed Hastings and Marc Randolph in Scotts Valley, California on August 29, 1997 and rented movies to customers by combining two emerging technologies: DVDs (easier to send by mail than VHS-cassettes) and an online, instead of paper, catalogue to order from. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94