2009 Marketing Leads Marketo Paper 
Ambal's Amusings
JANUARY 21, 2010
Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.
Ambal's Amusings
NOVEMBER 12, 2010
Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" One of the top challenges for any marketer is measuring marketing ROI. Marketo's Modern B2B Marketing.
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Ambal's Amusings
JULY 22, 2010
With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.
Ambal's Amusings
MAY 27, 2010
You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketing Edge podcast.
Adobe Experience Cloud Blog
OCTOBER 14, 2010
You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Director of Marketing, Marketo.
Ambal's Amusings
AUGUST 27, 2010
We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's Tip.
Ambal's Amusings
APRIL 29, 2010
Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Lead generating content: (Gated, email required). White papers. Brian Carroll's blog B2B Lead Generation Blog.
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