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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Search marketing includes Search Engine Optimization and Pay-Per-Click.

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B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

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8 Key Questions That Will Help You to Know When to Update Your Website

Hinge Marketing

If your last press release or blog post was uploaded in 2009, it’s time for something new! Is your site integrated with Google Analytics? If you don’t have analytics, get it. This is a great tracking tool that Google offers for your site. Related Stories What Does Google’s Panda 4.0

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2.

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B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.