Digital B2B Marketing
JULY 6, 2011
In the enterprise software market, we see the rise of SaaS or Anything-as-a-Service offerings competing with traditional enterprise providers. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.
markempa
JANUARY 23, 2007
This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software. It’s great.
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The Effective Marketer
MARCH 12, 2009
Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.
Customer Experience Matrix
SEPTEMBER 1, 2009
Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.
Webbiquity
FEBRUARY 14, 2010
One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. This Time, It’s Personal. A few examples. For examples, see the Pitches section on TechCrunch.
The ROI Guy
APRIL 14, 2010
trillion in 2009). Forrester has the more aggressive predictions of annual US IT spending growth of 8.4%, with the revision driven by higher than expected investments in communications hardware and software such as networking and Unified Communications. trillion in 2010, (growing from $3.2
Online Marketing Institute
NOVEMBER 8, 2010
The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.
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