Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Bonus reason: Marketo will be represented in full force.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009).

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Genius Genius is the only marketing automation system that facilitates both lead-nurturing work flows and real-time prospect qualification alerts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

50 newsletter signups (potential leads). Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Brian Carroll's blog B2B Lead Generation Blog.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Nurture leads long-term with targeted, qualified prospects. Reading some pundits and blogs, you might be deluded into thinking that social media is a quick path to leads. But the truth is while you can create connections quickly with social communications tools, long-term lead nurturing is still a must to actually make sales.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JULY 7, 2010

Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). Probably every marketer has one of these as their primary KPI – earn more revenue, generate more page views, or provide more sales leads.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Adobe Experience Cloud Blog

JANUARY 9, 2009

I've long been a fan of his blog Build a Sales Machine and I learn something new every time we interact. Getting into lead generation was an accident. I had more ego than understanding about lead generation and professional selling. So, I started literally at the bottom, responding to inbound website and 800# leads.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Start with a Lead Twitter BrianJCarroll. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 21, 2014

The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. You could design the content to discover how ready a sales lead is to buy, their preferred method of communication, or other relevant data. budget, authority, industry, etc.), Content Marketing'

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. . Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing? What the heck’s a “Lead” anyway? know how to read.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40