Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. lead scoring: users can define separate scores for customer fit and activities. But there's more.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Conversica

NOVEMBER 11, 2019

Conversica was nationally ranked 421 on the prestigious list, based on the percentage of revenue increase over the last three years (2015-2018). Conversica was previously listed on Deloitte’s Technology Fast 500 in 2018 ranking 484 with 152% growth. Conversica was named Marketo Technology Partner of the Year 2019.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

APRIL 24, 2013

The original name of Twitter was actually Twttr. A few months before Twitter launched, the founders decided to change the name and rebrand (source: bitrebels.com). Google’s first ever tweet was sent in 2009. B2B Marketing Lead Scoring Modern B2B Marketing' Tweet This]. Tweet This]. Tweet This].

Internet Marketing 48

Internet Marketing Lead Scoring Lead Ranking Blast Campaigns 48

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Bonus reason: Marketo will be represented in full force.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Webbiquity Twitter TomPick. going to do for me, what’s it going to take from me, and how will it impact IT’s value to the organization. Ardath Albee. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn). Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Ardath Albee. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). But there are also residual values to consider. In B2B, it’s not about shock value or hilarity (although humor can help), it’s about connecting with the right people with valuable content that motivates them to take action.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Thanks to the many people who 'retweeted' the request). Fair enough.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 2, 2009

Recently, I read an article about the Ten Small Business Lead Nurturing Tools. after a search on Twitter Search. Using different tools for email, landing pages, lead scoring, and auto-replies causes inefficiencies from time lost during vendor discovery and selection and the time to duplicate information in multiple systems.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Cost 48

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 19, 2009

Blogs, LinkedIn groups, Twitter feeds, and the like don’t replace workhorse tactics like email marketing or webinars, but those channels increasingly are where your customers and prospects spend time online. Lead nurturing and lead scoring seem to be coming into the mainstream. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Learn more at www.bvp.com and follow us on Twitter @BessemerVP. To learn more about Vidyard, please visit www.vidyard.com.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Nurture leads long-term with targeted, qualified prospects. Reading some pundits and blogs, you might be deluded into thinking that social media is a quick path to leads.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

On July 26, 2009, I celebrated a half-century on the planet. So I made a commitment over Twitter to share 50 reasons to embrace Marketing Operations; one tweet per day over the next 50 days. Marketing Operations tracks leading indicators to manage turbulence. Marketing Operations ensures value. Leveraged leads.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Get Customers.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Marketing Interactions Twitter Ardath421. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Erik Bower, Co-founder, Marketbright (No Twitter). Matthew Quinlan , VP Field Operations, Loopfuse.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Social scoring will change your life. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

History: Brian Halligan and Dharmesh Shah founded HubSpot in 2006 at MIT (Massachusetts Institute of Technology) in Cambridge, Massachusetts in the United States, and later acquired Oneforty (Twitter app store) and also launched new software for personalizing websites to each visitor. B2B or B2C?: billion as of 2019. Dive Deeper: . *

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94