Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Thank you for a very informative post. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. I found this one from Michael Fortin’s blog.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Find where your clients/contacts are in the social media realm.

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Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. Great article!

Social Media 114

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Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. JG You know that tattoo says Leslie from the person's perspective right? Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. With Social Media, take a look at Chris Brogan. He was personable and funny, a real likable guy. I'd buy a book from him.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= I’ve played with social media at a personal level and now it’s time to take it up a notch. Aussie_Sheila´s last blog. link to post].

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well! Maybe others disagree?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing good support information for B2B social media. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

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Social Media Media Curation Webinar Metrics 133

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Personally, I had a problem with an airline recently.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted. What do you think of this approach? All rights reserved.

Social Media 125

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Convince & Convert

APRIL 20, 2010

[link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 149

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Convince & Convert

JULY 21, 2010

I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues. Overall helpful, but would love a more extensive post on this subject. All rights reserved.

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Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. Man, you are good, my friend. I'd love your thoughts. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I also recommend it on the iPad.

Social Media 112

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Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America.

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Social Media Media Stats Statistics 159

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I think using the information in tandem would be great to add to social media strategies.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. &# for most business travelers, it’s also incredibly helpful. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

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PR Social Media Paid Content Media 160

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. Nice post, Jay.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. Thanks for this research.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. MySpace adopted that spirit of personal scrapbooking, and let its members commit unspeakable crimes against HTML, fonts, color schemes, and animation. Best sentence ever!

Paid Content 136

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Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

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Convince & Convert

JULY 8, 2010

March 2009. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” October 2009. It lets them know that there's a real person associated with the account. People may move from social network to social network, but the personal email address is usually a constant.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. I work for a small advertising agency that has seen huge results from SEO/SEM and social media.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

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Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. While this integration is intended for personal use, you can utilize it for your business, too. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. But I believe the other two Flowtown and Rapleaf are paid for tools also.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

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Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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B2B Marketing Enterprise Management Planning Work Management 40