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| | ANNUITAS GROUP
SEPTEMBER 21, 2010 What’s Worth More?
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. Should it be on lead generation, or lead management?
| | ANYTHING GOES MARKETING
FEBRUARY 18, 2009 Lead Management and Football
In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. I'm going to introduce the players and coaches below and then summarize how the different parts fit together to create a Super Bowl caliber lead management process.
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| || | ANYTHING GOES MARKETING
OCTOBER 20, 2009 How To Build a Lead Nurturing Culture Part I
m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Content is at the core of your lead nurturing efforts.
| | MODERN B2B MARKETING
JANUARY 9, 2009 Sales Lead Management: Thought Leadership with Aaron Ross
Getting into lead generation was an accident. had more ego than understanding about lead generation and professional selling. So, I started literally at the bottom, responding to inbound website and 800# leads. That started my journey into lead generation, marketing & sales. What I like about marketing is that it leads and magnifies what happens in sales. If marketing & lead generation are in the flow, sales is (or has the opportunity to be) in the flow. Invest in sales lead generation. What can help?
| | CHRIS KOCH
JULY 24, 2009 We need an app for that
haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Marketing can’t send every lead to sales, nor can it spend too much time qualifying leads. Universal lead definition. Lead scoring. Lead nurturing.
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ANYTHING GOES MARKETING The Recession is Here - Time to Become an Eco-Marketer
| SUNDAY, NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009
B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate
then the actual live event. Reuse all of your marketing materials in your lead
nurturing efforts. Having the right content for automated lead
nurturing programs can be the most difficult part of a lead
nurturing campaign. Another example is to create automated program templates such as an event management or lead
nurturing template. MORE >>
B2B LEAD GENERATION BLOG Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
| FRIDAY, OCTOBER 21, 2011
At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead
Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. While almost all respondents said they’re expert at lead generation
: • 68 percent have not identified their sales and marketing funnels
, no less optimized them. 61 percent send leads
directly to sales. 79 percent don’t score leads
. 65 percent don’t nurture leads
. What does this mean? MORE >>
LEADSLOTH Marketing Automation Trends for 2010
| TUESDAY, JANUARY 12, 2010
was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation
Systems. The vast majority of leads generated
on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead
back to the marketing team (in an automated or semi-automated fashion), the lead
is gone forever. If you aren’t recycling leads
(and most marketers aren’t), you are wasting a significant percentage of your marketing dollars. Demand Generation
? MORE >>
MODERN B2B MARKETING The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
| THURSDAY, MARCH 25, 2010
Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009
, and companies achieved only 78% of their revenue plans. Sales reps did their own prospecting and generated
70% or more of their own opportunities – and as a result, marketing was seen as a cost-center whose budget does not go up when revenue targets go up. And even if a rep does some prospecting successfully, as soon as they generate
some pipeline, they become too busy to prospect. Lead
scoring. Lead qualification
. MORE >>
B2B MARKETING INSIDER How To Use Paid Search To Target Buyers By Stage
| WEDNESDAY, JULY 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation
Mobile Sales Alignment Search Marketing Social Media Strategy July 21, 2010 Subscribe How To Use Paid Search To Target Buyers By Stage Share For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads
? Share your thoughts, post a comment. All rights reserved MORE >>
- B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
- B2B Lead Generation Blog: Lead generation modality map for complex sales B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
- B2B Lead Generation Blog: Optimizing Lead Generation - Whats the Payback? B2B LEAD GENERATION BLOG | MONDAY, JUNE 19, 2006
- B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 1, 2007
- Demand Generation Metrics 101 MARKETING GENIUS BLOG | TUESDAY, DECEMBER 22, 2009
- We need an app for that CHRIS KOCH | FRIDAY, JULY 24, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- On Lead Qualification: Turning Web Inquiries into Viable Sales Leads B2B LEAD GENERATION BLOG | MONDAY, JULY 6, 2009
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