Content Standard
SEPTEMBER 10, 2016
While advertising platforms continue to find ways to drive down costs and improve tracking for brands, a “pay to play” mentality has increasingly set in, meaning that brands hoping to get by on exclusively organic interactions are likely in trouble. percent of marketing budgets in 2009 to 11.7 Social Is Becoming Expensive.
Hubspot
APRIL 1, 2018
My eyes are still wet while writing this blurb. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. Strive to be different.
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Online Marketing Institute
NOVEMBER 8, 2010
The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. I think B2B companies need to open their eyes on social media. Designed by.
Convince & Convert
SEPTEMBER 14, 2010
If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures. Have you tried out Flowtown?
Online Marketing Institute
DECEMBER 23, 2010
It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. Check out all the benefits ! Are All Leads Created Equal?
Convince & Convert
APRIL 6, 2010
Look under “E&# for “eye glasses.&# and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).
Convince & Convert
SEPTEMBER 21, 2010
Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.
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