article thumbnail

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120
article thumbnail

B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

markempa

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

As marketers we need to do more to educate our peers on the value of marketing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

markempa

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

article thumbnail

B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

article thumbnail

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

article thumbnail

B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

markempa

They have an amazing lead conversion rate, which is triple the amount of their industry peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?