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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. in 2009 to 8% in 2014. of the online population), compared with just 65.1% for TV and 10.2%

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Tags: ClickInsights: Expert Interviews. Ardath Albee's Tip. Seamus Walsh.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Tags: ClickInsights: Expert Interviews. Ardath Albee's Tip. B2B buying cycles are lengthening. Recommended Resources from B2B Marketing Experts.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Tags: ClickInsights: Expert Interviews. Ardath Albee's Tip. Laura Patterson's book Marketing Metrics in Action. MarketingSherpa.