markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Ambal's Amusings

JANUARY 21, 2010

Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle. Develop and implement marketing programs at the account-based (or segment-based) level. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Savvy

AUGUST 25, 2009

An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. This report did not attempt to carve out any vertical segments. Customer feedback/dialogue.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Marketers must create better subscriber experiences to break through.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Ambal's Amusings

OCTOBER 15, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40