B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Customer Experience Matrix

FEBRUARY 12, 2009

Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Webbiquity

JUNE 28, 2012

And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets. When a company comes onto your website it’s an opportunity for you to proactively take its anonymous interest and turn it into a lead.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 29, 2011

If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. Squarespace.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That’s generated a good amount of traffic and leads. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. In short, it seemed like a monumental waste of time.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Anything Goes Marketing

NOVEMBER 15, 2009

Waterfall is center of all marketing. jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

B2B Marketing Zone Posts

JULY 9, 2009

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. In 2009, it was the Kindle. Choose prizes that match your audience’s interest.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 8, 2013

Today, Kuno is a full-service, enterprise inbound marketing agency that provides content, demand generation, lead nurturing, marketing automation, and analytics for mid- to large-size companies, primarily in technology, healthcare, and manufacturing.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. teraffics.com has a targeted traffic test packages. And if you did, what would you do next?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40