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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

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Best of 2009 (So Far): Blogging for Business, Part 2

WebMarketCentral

In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers. Content Marketing with Blogs: Fishing for Business, or Catch-and-Release?

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

My Tweet Space For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one's Twitter presence. DandyID "provides you with a globally recognizable profile that you only need to fill out once.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Favorite snip: " Frank Eliason, director of digital care at Comcast.drew hearty laughter when he described the cable giant as being known for its customer service. 'I I can't wait until people stop laughing at that joke,' added Eliason."

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." For those marketers, reading this announcement is a starting point.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Twitter background guidelines by Croncast For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image. Twitter FAIL!

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Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent.