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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

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Video for Financial Services: Banking and Beyond

Vidyard

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

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Video for Financial Services: Banking and Beyond

Vidyard

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Of the 44% who do create targeted campaigns for re-engagement, two-fifths (39%) find that free resource offers are effective, marking the highest rate of satisfaction of the 5 campaign types identified. eMarketer). Pew Research).

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

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