Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The debate on Social CRM (sCRM) could easily become a distraction.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 14, 2010

Instead, they revolve around removing friction and uncertainty for potential or current customers. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. He said that the reality is, their best customers are those that can do some of it themselves.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

APRIL 7, 2010

Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in&# and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve And their customer service SUCKS! At least it is for me.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152