SpotMe Blog

JUNE 13, 2023

And if you make it onto our list, we will send you a promotional kit you can use across all your channels to showcase that you are featured. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. What are pharma event management companies?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too).

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. Have your best product expert give a quick demo. Create content for everyone in the buying group—not just decision-makers You don’t market to a business. That means everyone in the buying group needs to see content targeted directly to them. Of course not.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. It all comes down to content (and creatives). Maybe sampling and demos on location will fit better. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Since then, WhatsApp's evolved from an SMS tool to a full platform of features. Another issue with WhatsApp was that you couldn't publish content publically.

Paid Search Agency 100

Paid Search Agency Branding Brand Identity Planning 100

Scoop.it

FEBRUARY 18, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Cashing in With Content (a classic by David Meerman Scott).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

Social Media 157

Social Media Media Paid Content Work Management 157

Sharpspring

APRIL 30, 2020

Take stock of all your past and currently active marketing campaigns, content distribution channels and customer service systems. Take time to effectively synchronize content distribution and communication channels so that you can ensure you’re delivering a consistent message and collecting unified data from customers.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. D rift | Content Strategy Team Lead. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. D rift | Content Strategy Team Lead. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

APRIL 5, 2010

The following are the top items from featured sources based on social signals. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. When does content need to be mobile? Best of B2B Marketing. March 2010. Hot Topics.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Two developments seem to be coming together here - a) adoption of lead management platforms and b) increased focused on content marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

FEBRUARY 8, 2021

Every week, we do this show, and are featuring some of the best and brightest minds in B2B sales and marketing. That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. Get a demo, see, take a look at this thing. Matt: Yep.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Martech

MARCH 27, 2024

” Adobe’s own journey, to combine the art of creativity with the science of marketing, began, said Narayen, in 2009. The vision was to create a single marketing stack combining content, data and journeys. Content, data and journeys, said Narayen, will remain at the core of how brands engage with customers.

Marketing AI 108

Marketing AI Advertising Agencies Marketing Management Paid Search Agency 108

Martech Advisor

OCTOBER 14, 2019

Table of Content. When a customer interacts with your product, opens a newsletter, reads a feature-update blog on your site, interacts with service team and so on - the impact of these interactions are not siloed into team-specific perceptions, rather they all come together to form the holistic brand image. Be customer-centric.

Work Management 92

Work Management Marketing Management Design Examples 92