Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. You can also follow me on Twitter or LinkedIn. Thanks for stopping by and I hope youll visit this blog frequently!

Paper 40

Paper Best Practices RSS Landing Pages 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

MAY 11, 2010

Your LInkedin page. Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Exo B2B

MAY 3, 2018

And that’s also why Exo B2B has scrupulously kept their blog going since 2009, cumulating more than 400 blog posts … So why talk about this now? How oftne have we predicted their disappearance in favor of new social channels such as Facebook and LinkedIn networks? In comparison, blogposts only score 6%.

Relevance 40

Relevance Webinar Metrics Marketing & Strategy Marketing Strategy 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. B2B Lead Generation Benchmark Study 2009. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. I’ve worked in both camps, and have seen both succeed. This is because social media success is inherently slow , not fast. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Outgrow

JANUARY 25, 2023

Mike Lieberman: I think the impact of technology on our space is something that I didn’t realize until HubSpot introduced it in 2008, 2009. I’ve seen on your LinkedIn, and on your professional page, you have a passion for physically challenging activities yourself. Johan Lievens: Yeah. That’s right?

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Gowalla For presence-based status updates, I use Gowalla.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. All rights reserved.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. Deciphering Shady Social Media Stats by Social Implications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Gowalla For presence-based status updates, I use Gowalla.

Social Media 40

Social Media Paid Content Tools Media 40