Ambal's Amusings

NOVEMBER 12, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. B2B Lead Generation Benchmark Study 2009. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

Ambal's Amusings

FEBRUARY 18, 2010

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Related Articles.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JANUARY 21, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Our primary rule for gated content is to gate our research papers. Free content: (Non-gated).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. paynejoe : Avg CMO tenure 22 mnths. Waterfall is center of all marketing. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ClickZ

JULY 29, 2019

The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. I sat with a CMO here in Atlanta a couple weeks ago. That’s a real-time example where this was top of mind for a CMO two weeks ago. . And I said, “I don’t.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

AUGUST 26, 2022

And for this month we’re going to interview Khalid El Khatib, who is the CMO at Stack Overflow. Because you have to defer to the expertise of others, it’s not possible to be an excellent brand marketing CMO and an excellent demand generation CMO, so that’s one. I’m your host, Dr. Saksham Sharda.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JUNE 10, 2014

There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. A Google search with those words in quotes produces more than 19,000 results.

Impressions 28

Impressions Enterprise Management Work Management Marketing Management 28

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Aberdeen

MARCH 28, 2017

When it comes to “content marketing,” however, I believe that when people use that phrase, there is a general consensus in terms of what that refers to: blogs, videos, how-to guides, white papers, infographics, etc.

Content Marketing 40

Content Marketing Planning Work Management Content 40