Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. White papers. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Outgrow

AUGUST 26, 2022

And for this month we’re going to interview Khalid El Khatib, who is the CMO at Stack Overflow. Because you have to defer to the expertise of others, it’s not possible to be an excellent brand marketing CMO and an excellent demand generation CMO, so that’s one. I’m your host, Dr. Saksham Sharda.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Aberdeen

MARCH 28, 2017

When it comes to “content marketing,” however, I believe that when people use that phrase, there is a general consensus in terms of what that refers to: blogs, videos, how-to guides, white papers, infographics, etc. Does content marketing have a relationship with PR, for example?

Content Marketing 40

Content Marketing Planning Work Management Content 40