Remove 2009 Remove Case Study Remove Research Remove Studies Remove Web 2.0
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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Parse.ly brand refresh: Our 10 year glow-up

Parse.ly

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly In 2009, our typeface was influenced by the logos of WordPress and Twitter. startup” look.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4 per week in 2006.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.