Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JANUARY 2, 2013

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study. However, this post will serve me well ( I hope).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

OCTOBER 27, 2020

Along with the usual suspects of topics (keyword research, link building, rank tracking, and so on), SEMrush also has courses on social media fundamentals, reporting and project management, and PPC. Content falls into two main categories: experiments/case studies and best practices/foundational concepts. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Especially social media, but even SEO, PPC, email, etc. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Bravo, man. Keep at it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

MAY 27, 2015

My Mindset in 2009. We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! We're also getting plenty of adopters and influencers to get us case studies that we will promote to targeted segments that need Ptengine. Google made me do it.

Google 28

Google De-duplication Skype CAN-SPAM 28

Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Eric Enge notes that “social media will be a major source of ranking signals for the search engines in the future,&# both due to its link-building potential and the emergence of real-time search.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

MARCH 21, 2022

In that case, your content will go viral, bringing you followers and visitors in droves. Last but not least, the agency must provide testimonials and case studies that prove their years of social media campaign work. Single Grain is a full-service digital marketing agency founded in 2009. Proven Results. 1) Single Grain.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Think out a policy and develop a strategy! [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

MARCH 14, 2022

Testimonials and Case Studies. You should also check out relevant case studies (usually on their website) where they detail how they helped a brand achieve exceptional results using different crypto marketing techniques. Dive Deeper: How to Write a Case Study that Converts Prospective Buyers into Customers.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. In that case, make offers appropriate for every stage and let people select the ones they want. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JUNE 30, 2022

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. However, algorithms alone cannot give you the best results. Performance Measurement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. So much clutter. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 1, 2010

The problem with online advertising “tear sheets&# was (and still is, in some cases huge). The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But that doesn’t make it any less educational, or required. link] jaybaer Ouch.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MAY 19, 2010

model Certainly today, all of these tools and mediums can be made to be discoverable, interactive and shareable — but I wanted to point out that each tool and (in some cases medium) has inherent strengths and weaknesses in this model. A Facebook profile update is very shareable. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. It seems, in the case of Facebook, the proliferation of the Like button makes these numbers EVEN less diagnostic. shining through. Number of Twitter followers. Number of blog comments. What do you think? All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. : Are you treating social media like a checklist?A A recent study by Econsulta… [link] [link] MyCrowd.ca

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. Case study. Case Study. Besides content marketing, they offer services like SEO, PPC, PR & outreach, etc. They create articles, case studies, podcasts, editorials, etc. Case Study.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92