Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

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Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. However, the data base of the concerned company should be in good shape.

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The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Time to upgrade that aging SAN?

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Online Marketing Institute

JANUARY 4, 2011

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. Post and link your content on the Delicious social bookmarking site.

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Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. by Dave Fleet.

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MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

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Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

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The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

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The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

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The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations).

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Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. This helps organizations maintain consistency in messaging to their communities.

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Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Managing Change: Centralizing Your IT Organization. Here are some tips for making KM work for your organization despite the tough economy. Six Techniques to Get More from the Web than Google Will Tell You. Solution Centers |. Newsletters |.

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The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

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Convince & Convert

FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), [link] jaybaer yes, Danny's redesign was really well executed, IMHO. link] jaybaer Best. Referencing. I like em.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

This chart shows usage of five major social outposts by organization type. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

OCTOBER 22, 2010

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# people on average, and in the evaluation of particular solutions, at 4.3

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Weekly Links: August 23, 2009 | UpYourSocial [.] I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media.

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Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. link] (via @jaybaer) [link] Jose Huitron The approach that an organization takes in regards to their social media initiatives is just as important as taking that first plunge.

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Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Intended for organizations within the EU or U.S. Law has been all over the marketing news lately.

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Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). , June 13, 2010.

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The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Posted by Tom Pisello at 12:23 PM Email This BlogThis! Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. You know how much you learn about your customers sitting in your office? Buy your own product.

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Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Flowtown is perfect for small and medium businesses ( see my review here ). Rapleaf is better for larger companies. 4=wicked smart!

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Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

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Social Media Media Paid Content Work Management 155

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

FEBRUARY 21, 2011

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Post on Google Buzz. Tweet This!

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Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google!

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Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

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Convince & Convert

APRIL 5, 2012

“Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.” ” Basically, anytime you use the word “buzz” in a blog post or article, you’ve already lost my respect. Lauren is the head of all things social media and fan outreach for that organization.

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Social Media Advertising Agencies Twitter Paid Search Agency 114

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But I think the answer lies in the maturity of the organization. It seems to be all the buzz. Aaron: Paralysis works both ways, unfortunately.

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Online Marketing Institute

JUNE 30, 2009

Not only is it important to follow the standard for organization and flow of your website, but it is also important to communicate your message clearly. Organization is key. Set up a column that is essentially a search for your company’s (or product’s) name and will give you a little buzz anytime something comes in.

Work Management 40

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Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

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