markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Indra Gardiner covered social media law in a way that I cannot.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 21, 2010

A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Javier Haro RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] pops Social Media Lawsuits Protect Yourself From Them [link] [link] Paul Schmidmayr just found: Social Media Lawsuits Protect Yourself From Them | Guest Posts … [link] [link] Paul Schmidmayr just (..)

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JUNE 27, 2008

Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. New Top-Level Domains Expected in 2009. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. E-Business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Nice job Kim!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

JANUARY 4, 2011

b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] Great stuff. I enjoy your blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going link] Social Media Myths and Reality » The Buzz Bin [.] January 27, 2009 Posted by John Furrier in Technology. I basically get this mashed up question from companies wanting to do social media.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

" 2 A large and growing body of literature now addresses different models for information literacy and documents methods for teaching the skills to be information competent. 2009 Call for CE Courses. This has occurred to such an extent that information literacy is now being perceived as a "new liberal art." Competencies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Carr’s into perspective, and help the team better align spending plans with bottom-line impact and competitive advantage.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

MAY 18, 2005

Unlike other books that utilize mostly traditional direct marketing tactics, I will offer the proven approach that has produced documented returns of 2000% to 5000% ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it shows that persistance with a voice across platforms can get a response eventually.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Some of the numbers shown here lend themselves to the skepticism recommended in the post above, but all are documented so take `em for what they’re worth. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Year Founded: 2009. An experienced NFT and crypto PR agency has a specialized team that knows the best techniques to build a community and create buzz around your products. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127