Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation. Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

MAY 5, 2010

From a business standpoint, it’s brilliant. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. I feel like the other guy in the story- will you try social media if I give you some great case studies? It's mostly based on buzz and mass popularity.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. There are five main approaches to using Facebook for businesses. It will change the way you think about Facebook for business. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

JUNE 14, 2006

Almost every company has at least some decent content for leads who are in the later stages of their buying process, including: brochures, case studies, success stories, sell sheets, etc. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). billion oil and gas company Halliburton, identifies worst points of pain facing the business units. "I Virtualization. Applications. LEADERSHIP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Experiment.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 25, 2009

Top 10 tips for successful B2B marketing By David Benady, marketingmagazine.co.uk, 23 June 2009, 08:45amTop 10 tips for successful B2B marketing. Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. This content was simply about insight and ideas about how they run their business.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# Social Media is not the future, it’s present day mainstream business.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You are indeed the perfect case study. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. No stack of case studies or conference road trips will do it, either. But now I realize that it’s not. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. Great insight. It's true. And it works.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! Sounds like a great case study. Sounds like a great case study. link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That said there are some options.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Microsoft RSVP. and it pointed toward this web site.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 8, 2010

is now out of the business entirely. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Cutting edge.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. Proposals are written.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121