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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. Episode 4 by Thoughtpick.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

3) Qualify these visitors by grading their profiles and using their digital footprints to rack up a score and hence “know&# their quality. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Bernard Martin´s last blog. Bernard Martin updated their profile Achinta Mitra September 29, 2010 at 2:13 pm @Bernard, Thank you for your insightful comments. I appreciate you sharing your personal experiences. Great pointers on what not to do with social media.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile.