Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Another advantage of using social media is increasing your “likeability quotient.” Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Bernard Martin´s last blog. Bernard Martin updated their profile Achinta Mitra September 29, 2010 at 2:13 pm @Bernard, Thank you for your insightful comments. Great pointers on what not to do with social media. I appreciate you sharing your personal experiences. Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Dumb it Down.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40