Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Copyright © 2010 Tiecas, Inc. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

3) Qualify these visitors by grading their profiles and using their digital footprints to rack up a score and hence “know&# their quality. Copyright © 2010 Tiecas, Inc. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). All Rights Reserved. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Copyright © 2010 Tiecas, Inc. Another advantage of using social media is increasing your “likeability quotient.” All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Bernard Martin´s last blog. Bernard Martin updated their profile Achinta Mitra September 29, 2010 at 2:13 pm @Bernard, Thank you for your insightful comments. Copyright © 2010 Tiecas, Inc. I appreciate you sharing your personal experiences. Great pointers on what not to do with social media. All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40