Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 20, 2010

Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Social media certainly is playing a big role in B2B marketing. Great stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). All rights reserved.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. I think first-time bloggers get enamored with the concept of “design.&# Your blog works exactly the same way.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. CourtneyM This is a great review of the Forrester Research. population. link] jaybaer Absolutely.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this? All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Frank_Strong This is a great post Jay. Frank_Strong This is a great post Jay.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 14, 2010

Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. March 2009. October 2009. A driving force behind the company’s SUBSCRIBERS RULE! Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. Why is this?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. —————- Topic Research – What exactly do you mean?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. By doing the research, you meet the needs of both the client and customer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 8, 2010

link] Raj – SEO Australia Great research on every point! Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google! Jay Baer on the death of Myspace – and what it all means. Funny post by @kimrandall on why you hate Twitter – and [.] All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us? Like, say gravity. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score. am extremely passionate about this subject. ReTweeting. Reporting news.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! Kim Kraynak Great post Jay! I really think that you nailed it on the head with that.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

SEPTEMBER 23, 2010

link] [link] Jon Leland Looks to be a very valuable business research tool. Are you using social media search to gather business intelligence?…[link] link] [link] Kurrently RT @jaybaer "Kurrently Revolutionizes Real-Time Search" [link] [link] Eric Keosky-Smith … and it works! All rights reserved.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily. And for what?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time. This week we are being treated to another breathtakingly ignorant “research&# report. All rights reserved.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119