The Effective Marketer

MAY 29, 2009

Granted, Amazon.com doesn’t care if hordes of Kindle users cancel their WSJ subscription as long as they keep purchasing books through the site, but if you are not so lucky as to be the size of Amazon.com, just remember these simple yet powerful lessons. You can follow any responses to this entry through the RSS 2.0 Now go f@%$!

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

It must help your customers make the best use of their purchase. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 7, 2010

First it was spam, then RSS, then blogs, then mobile, then social networks… now youth. Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). Measure the product purchased or research downloaded from an email offer.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

The Effective Marketer

OCTOBER 13, 2010

Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

NOVEMBER 8, 2010

. # of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists).

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. In other words, how accurate does it need to be?

Social Media 158

Social Media Media Paid Content Work Management 158

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Then you’d put that person in front of the audience and check with them.”

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60