Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. In order to get there, you need to start with a content marketing plan and that starts with a content audit. Once you have done your content audit, you can begin the content mapping process. What is a content audit?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Social Media with Email Marketing – is it the Super Combo? Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 We could have conflicts with our channel partners 4.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 23, 2010

Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

You do a great job of showcasing your experts at Emerson Process Experts. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. However, they may not be good at articulating those benefits and features. Be a ruthless editor – business owners and product developers are passionate about their offerings.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Industrial Marketing Today

JULY 1, 2010

These findings were consistent across most B2B industries with complex, multi-touch buying processes. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand? davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool.

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 8, 2010

link] (via @spiral16) [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? link] … [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? [link] [link] Dan Levy/Joey Tanny Are you ready for a new buzzword/concept? RT @jaybaer: Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. million for 2009 and “triple that&# ($13.5. Marketing Automation (81). That’s a pity. Not that I object to content.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. It is unlikely you will succeed in meeting your goals without some degree of planning. Media Plan (5). Pipeline Conversions.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 21, 2010

Automation is the key these days and you have provided a powerful list. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Industrial Marketing Today

AUGUST 24, 2010

White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. Use social media judiciously to increase name recognition, drive traffic and build a community. Grow your in-house list by implementing a lead generation tactic.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It's essential that ROI is an integral part of that process.

Business 116

Business Paid Search Agency Social Media Analysis 116

Online Marketing Institute

OCTOBER 31, 2010

Automation is the key these days and you have provided a powerful list. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. Rey RT @wikinnovacion RT @tcreativo: #Crowdsourcing como tendencia [link] autom by far one of the best observations on how crowdsourcing can and should be applied to marketing strategy – well done Clinton! That’s last year.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. And I agree that the vast majority of businesses are not participating, making my participation less fruitful. All rights reserved.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Clarke I remain amazed at the throngs of businesses who still think social media is free – your post brings it all down to earth, Jay.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146