QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . Creating a detailed FAQ page is a great way to do this. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] #bgsd [link] Forge Communications You want killer content on digital? Note that I didn’t include Web design.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Directive Agency

OCTOBER 28, 2023

It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right content, at the right time. Today, demand generation is a blend of art and science, driven by creative insights and data analytics. Let’s take a look at some of the oldest ones in the field (in no particular order).

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Marketing isn’t about campaigns any more.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. But, it's not a 1:1 correlation in my mind.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? If it's not obvious by now, the marketing transformation well under way is about continual content creation and delivery that is valuable and relevant to an audience. How can we find a social media guru to add to our team?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] [link] What Can We Learn From Top Content Marketing Blogs?

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

OCTOBER 1, 2010

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. I see quite a few senior PR firm leaders who “get it,&# but are still content to let others lead the way.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool. that’s a big deal.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

MARCH 2, 2010

This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. The area of “metrics integration&# is especially interesting.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150