Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools. The presentations are considered confidential, so I can’t go into details.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 22, 2009

It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported. online chat and - telemarketing support through the CRM component. SalesFusion is now expanding its direct sales efforts.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. The technical hub of thinkAnalytics is the enterprise server, which needs to handle traffic among touchpoints, data sources, and the analytical components. The company also reported about twenty installations in both sessions.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 29, 2009

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. The company currently has more than 50 paid clients.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

DECEMBER 24, 2008

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. The current version of ADVIZOR runs on 32 bit systems which limits it to 2-4 GB of RAM, although a 64 bit version is on track for release in January 2009.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Customer Experience Matrix

JULY 28, 2009

But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. Entiera also supports advanced analytics and database management. Back to Entiera.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120