Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The resulting report, Social Success? Learn more. www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Online Marketing Institute

JUNE 30, 2009

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I love the analysis. The numbers and lists thing works. Thanks, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Some info on these links [link] [link].

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

AUGUST 10, 2010

McCann , Viral Heat Did you enjoy this blog post? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. For a niche community, that’s a feat. The candidate mu.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

FEBRUARY 25, 2010

It’s so important for to know you’re facts and your customer while using social networking. If you don’t know what you’re talking about or who you’re talking to, there is no point is networking. The opportunity social networking provides in incredible. Are people serious?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Posted by: Laura Ramos | April 17, 2008 at 12:43 AM The idea of lead scoring has been around - but has there been any analysis done to see if higher scoring leads lead to a higher conversion or more revenue? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. And, yes, I did fix your tiny url.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Direct marketing lists? Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. dell is one example.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. [link] robbunting Great post: Reading "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. [link] robbunting Great post: Reading "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167