The Effective Marketer

NOVEMBER 4, 2009

Think back to your daily activities. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. You can follow any responses to this entry through the RSS 2.0 When are you usually checking email? Is it the first thing you do in the morning?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

It is very important to make sure your marketing activities are results-oriented. There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JANUARY 13, 2009

Think of the communication activities that may result of completing a task) A key part of taking responsibility and assigning people responsible for each task is to make them accountable. You can follow any responses to this entry through the RSS 2.0 Do you have to put out a press release after you revamp your whole website?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Biznology

APRIL 22, 2013

I kid you not: even though Amazon predated the whole Web 2.0 You need enough activity to keep the ball bouncing and the content fresh, but you don’t need 100% participation. Internet Marketing Social Media Marketing Amazon Business Enterprise Social Network Facebook Social networking service Web 2.0'

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

The Effective Marketer

JANUARY 5, 2009

The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Laura discussed how different types of marketing activities are better for different marketing goals. For those moving to online marketing, Laura discussed the importance of Web 2.0 She specifically suggested the following: Email, search and trade shows build brand. Email, search and direct mail generate leads.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. It’s a combination of tools, methods or procedures, and analysis and activities. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. You can follow any responses to this entry through the RSS 2.0 Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. Like Be the first to like this post.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Anything Goes Marketing

MARCH 8, 2009

There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Actively participate in forums where your target audience hangs out. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

The Effective Marketer

FEBRUARY 12, 2009

In a meeting with your staff and want to ensure you follow-up on the activities you just delegated? This is an awesome way to quickly find messages from different people while still keeping the sorting by date active. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity.

Planning 100

Planning Product Effectiveness Tips 100

B2B Marketing Traction

JUNE 12, 2012

Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Your outreach activities, online and offline, are the spokes that feed traffic to the hub. It’s time to change, too.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). and their implicit activity (offers they've downloaded, emails they've responded to). youtube landing pages enewsletter RSS webinars / webcasts Google.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Adobe Experience Cloud Blog

AUGUST 5, 2011

Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. On July 26, 2009, I celebrated a half-century on the planet. Align the yin to Web 2.0’s Not just great for individual performance or activities, Marketing Operations systemizes success. Enterprise Transformation.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

WebMarketCentral

MARCH 10, 2009

join groups based on various common interests and traits, ask and answer questions, provide updates and engage in other online networking activities. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

APRIL 2, 2009

Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. Wal-Mart and Apple have very different corporate personalities; their social media activities should reflect that). Tags: Web 2.0 If you're a consultant, here's what you have in your bag to sell. Social Tagging.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Tags: Web 2.0 Here's some research on how to do that. technologies." technologies." (If If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.)

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

The Effective Marketer

OCTOBER 13, 2010

Acknowledgement, Dialogue, Incentivization, and Activation). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Marketing Insider Group

JANUARY 2, 2013

Content marketing, like social media, are important marketing activities. In 2009 most companies where trying to figure out where to start with social media. Some of the slides where the basis for my Web 2.0 They can’t be relegated to ‘whenever you have time’ because we never have extra time.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

APRIL 5, 2012

81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 You mentioned earlier about how many players are active in social now. Even in the PGA Tour account, we didn’t actively take over our own presence until 2009, the first part of that year.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114