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Video for Financial Services: Banking and Beyond

Vidyard

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

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Video for Financial Services: Banking and Beyond

Vidyard

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

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10 Books to Make You a Better Marketer

Engagio

After all, I believe that’s what sales and marketing boils down to: understanding and influencing the way people act the way they do. From ads and billboards to influencer marketing and product placements. Reading allows you to stand on the shoulder of giants. Contagious: Why Things Catch On. Author : Jonah Berger. Rating : 4.5 (776

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How 3 Insurance Companies Took Content Marketing by Storm

Contently

” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. They’re not always calling that phone number.”

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Ardath Albee. Yes, again.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. And, I don’t necessarily think that’s a bad thing. It was all perfect.