Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Unbounce

DECEMBER 13, 2018

There’s only so much space on a search results page to go around, after all. Google introduced the first extension—sitelinks—way back in 2009. These short links appear beneath the ad and direct searchers to different pages of the advertiser’s website. It’s time to breathe some new life into them. But why stop there?

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

MAY 20, 2015

What's the best length for landing page forms? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. b) A/B test elements of your form.

Top of Funnel 28

Top of Funnel Marketing Qualified Leads Lead Ranking Conversion 28

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. Think about it -- have you ever A/B tested a subject line in an email? Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Single Grain

JUNE 5, 2019

Calls to action are the final stage in your sales letter, ad, blog post or landing page. They display the default texts “Submit,” “Buy” or “Purchase,” none of which compel the user to actually take the action. Consider these numbers : Emails that contain a powerful, single call to action get 371% more clicks than those without.

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111

Online Marketing Institute

NOVEMBER 8, 2010

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40