The Disconnect Between B2B Content Marketing and Customer Engagement
Industrial Marketing Today
JULY 29, 2010
That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. Copyright © 2010 Tiecas, Inc. Unfortunately, the answer is a big NO.
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