Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
QuanticMind
MAY 25, 2023
So far, they’ve stuck together and shown more unity than back in 2007-2008. Let’s talk transparency. But there are alternatives now that give marketers more flexibility to reach the right consumers without the price tag or the volatility that we’re seeing in linear. Will it be a united front among the unions?
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