Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you found this blog from Twitter? Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 27, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post? It will pay off.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

link] [link] Jack I think people are so busy in their work so they don't have enough time for social media and social media needs full time to spend on it.Time investment is really important for this…!!! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 11, 2010

After spending months developing an app, a few days in the approval queue isn’t a big deal. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. *Caching content in the app provides for an experience that is both faster and more visually engaging. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The ROI of many Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Just a thought.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 19, 2010

Hey – is there better way to spend a Friday evening when my wife is out of town? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I just set up my account and am digging in. Beer and NutshellMail. I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. I, for one, will be encouraging my clients to spend time at JaneNation. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 10, 2010

Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 3, 2010

Feels almost icky that they are spending big media dollars right now. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I promise my next post will involve no crying.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. All rights reserved.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Why not try spending time commenting in your targets’ community blogs? Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Cost per opportunity – This number indicates the marketing spend required to get a lead all the way to the opportunity stage. Oct, 2010 at 11:54 am Oh good point.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

MARCH 23, 2010

Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. You see where I'm going here.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Perhaps the reason is as simple as this. All rights reserved.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. MySpace answered in July, 2008 – almost a full year later. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Facebook rolled out their iPhone app in August, 2007. All rights reserved.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. All rights reserved.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. But, in general I do believe you can spend more time truly developing relationships in B2B due to the smaller size of the potential audience.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 31, 2010

Businesses spend time on money on things that yield them more money. As such, I spend a lot of time on forums where I see a lot of real, meaningful conversations unfold. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. To say otherwise is to not understand what profit and loss really mean.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Real-Time: Spiral 16 utilizes the same “real-time” RSS feed sources as the rest of the tools in the market so how are you defining “real-time” in your comparison chart?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 1, 2010

So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

APRIL 8, 2010

I am sure it would be the coolest thing to tote around but I think I will spend elsewhere right now. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 9, 2010

With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. Where you spend marketing dollars also says a lot about a brand. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 15, 2010

People spend a lot of time talking about how social media levels the playing field, but this shows another side – how big companies have a lot to gain from social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

AUGUST 4, 2010

The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. As such, they should be celebrated, maybe even rewarded.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167