Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

We’ll spend plenty of hours on the golf course with our clients and know that it’s doing something (though we can’t always say what), but the more intangible relationships that are separated by a computer screen we somehow tend to value less. There’s been a bit of news about it recently.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Cost per opportunity – This number indicates the marketing spend required to get a lead all the way to the opportunity stage. If you enjoyed that, you should subscribe! Designed by.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. • What’s the client/competitor/industry name(s)? Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! I have subscribed to your rss feed as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 8, 2010

I am sure it would be the coolest thing to tote around but I think I will spend elsewhere right now. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), All rights reserved.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 28, 2010

link] [link] Renée Warren Why You Should Use a Content Rationale Report [link] [link] Justin Edmead Definitely a good thing to do for your website RT @Renee3: Why You Should Use a Content Rationale Report [link] [link] b Anthony before you spend time on #socialMedia, think it through. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128