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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. Upcoming Events.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. He/she must take a desired action for that to happen.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Unfortunately, the answer is a big NO. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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