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Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Resources

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic? Resources

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Privacy Policy | Site designed by AMAInteractive a div.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. In Google Analytics look at Traffic Sources > Keywords. All Rights Reserved.

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Content Creation Made Easy

Industrial Marketing Today

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Privacy Policy | Site designed by AMAInteractive a div. How do you overcome this challenge? Content creation doesn’t have to be hard.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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