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Best of 2008: Web Analytics

WebMarketCentral

Two Alternative Solutions for Site Analytics by Web Worker Daily Samuel Dean reviews two alternatives to Google Analytics, opensource web analytics software Piwik and the modestly priced Visitorville. Both are real-time (unlike GA) and both offer unique ways of viewing and analyzing website traffic.

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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

Cheap SEO: it's about quality, not price by Internet Business U.K.-based based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

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Where Savvy Marketers Go to Become Savvier

WebMarketCentral

Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. IQPC has put together the Customer Engagement and Loyalty Summit ( N o vember 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. 2-for-1 conference pricing when you mention code: IUS_WMC_001.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0

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Wireless Carriers Unplugged

WebMarketCentral

Is Verizon in 2008 the equivalent of AOL in 1995? Although those models ended up failing spectacularly, they did help push the dominant ISPs to move from $X-for-Y-hours-of-use pricing plans to unlimited access flat rates. Do wireless carriers abuse their power to infringe on the free speech of competitors and controversial groups?

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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. And while you're at the site, consider participating in their new Marketing Outlook 2008 study. The small cost differential didn't justify the hassle of switching, so I stayed with Comcast.