Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The fee for up to 75,000 sent emails per month is just $99.97. Im Jay Baer.

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Convince & Convert

JULY 20, 2010

In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. link] Katie Lance Great tips! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Stelzner How to use FAQs to drive social sales (great tips!) RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) You can use a few methods to determine which questions to answer.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 19, 2010

Thanks for tip, try to get to sleep now… Regards, Mark van Horik SYNERGY4 @synergy4 [link] Carlos Enrique Ortiz How to see diferent accounts (twitter, facebook, emails) in just one email account. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

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Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

Here are four tips for a landing tab that can make companies successful “hunters&# like you say: [link] [link] Brosix That’s just what I was thinking, Jay. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

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Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 4, 2010

[link] Ed Alexander RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] Maddie Grant How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] 3Hats Communications Tips to blog with a purpose. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. Good tips here from @jlysne: [link] [link] Heather Whaling Do you plan for the "operations" of social media?

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Social Media Paid Content Media Act-On 141

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) link] [link] Biz Tips Daily Do brand influencers hang out on #Facebook, or #Twitter? I'd be curious to know what people do with their mass influencers once identified – perhaps some tips to keep your influencers influencing others.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

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Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 20, 2010

link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Marko Minka Does Your Blog Have a Long Tail? Im Jay Baer.

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. Of all the things I am learning from SM, that tip makes the most sense.

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Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

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Convince & Convert

APRIL 6, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Paid Content Ad Building Branding Brand Identity 145

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. Yes, that's right.

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Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

I'm sharing more tips regarding this here [link] ) Also, any successful company knows that you must always offer something new. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels. .-=

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Convince & Convert

JUNE 2, 2010

just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. I'm not sure whether to shudder or be fired up about it, but this is the tip of the spear. link] Face to Facebook RT @jaybaer Do You “Like” How I Look In These Jeans? link] jaybaer I completely agree. Im Jay Baer.

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Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 14, 2010

In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.),

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Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips. =-. Develop a Social Media Strategy in 7 Steps [.]

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Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

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Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Thanks also for the tip on how to accomplish some of the same things for free (your reply to Derek), since that's definitely important to folks with smaller budgets. Good thoughts from @ktvan on @jaybaer's blog: [link] [link] Shari Acharya Useful mkt tips! It is very economical for a smaller PR agency or large (from $9.99

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Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Hhenry Excellent tips! Worob PR at Sunrise – worob.com [link] David Wang thanks for sharing, content with specifc numbers and stats are always great [link] Joe Pulizzi Jay…this is invaluable stuff…and it’s all possible because you are a darn good writer as well. link] jaybaer So it would appear. Anonymous This.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MAY 19, 2010

Even guest posts are great ] [link] Russ Henneberry @Ian — that's a great tip Ian — I bet you get links to those posts as well — very creative strategy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S.

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Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 18, 2010

The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. – The 39 Social Media Tools I'll Use Today [link] /by @jaybaer [link] Dr. Dolly Thanks for the tips…there's a few I need to try today! :The Thanks for the great tips! What a great list!

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

link] jaybaer Great tip Ike. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. I noticed the same thing.

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Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. – The 39 Social Media Tools I'll Use Today [link] /by @jaybaer [link] Dr. Dolly Thanks for the tips…there's a few I need to try today! :The Thanks for the great tips! What a great list!

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Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Baer goes on to conclude that Facebook [.] Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Baer goes on to conclude that Facebook [.] Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Envisioning a similar info graphic to start dissecting internal communication applications of social media… Hat tip for the inspiration. In some cases these are members of the media. Im Jay Baer.

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Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. I don't think the tips/todos are particularly good at being used for reviews. At least it is for me.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

AUGUST 25, 2010

There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away. Starbucks will do this cautiously and correctly. link] jaybaer In theory, yes. Im Jay Baer.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

@ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Patrick Boegel Interesting News – 4 Reasons the Social Business Evolution Starts Now [link] [link] Zack Seems like there are a lot of platforms out there that “tip the iceberg&# as far as social media measurement.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing.

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Social Media Media Webinar Metrics Marketing & Strategy 155