Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. You can call it ButterCRM Frosting for all I care.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Sore spot with us PR types.) Sore spot with us PR types.) Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. link] [link] T.J. Man, you are good, my friend. Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Directive Agency

JUNE 24, 2019

They would never think of this movie, but my personal favorite movie of all time is The Green Mile. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What he professes to be online is who he is as a person 110%.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

They would never think of this movie, but my personal favorite movie of all time is The Green Mile. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What he professes to be online is who he is as a person 110%.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I was doing PR. I was doing wholesale outreach. Carbonite specializes in data backup and recovery for small and medium-sized businesses, as well as personal computers. I was doing product marketing. I was coding. I was doing paid search and SEO. That was a new field for me.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

APRIL 5, 2012

Well, on a somewhat brighter note, tell us about this week’s social media stat of the week, which is actually pretty interesting and applies to you personally, Eric Boggs. Doesn’t that person just by definition of their leadership role make social a priority in the organization? Eric : Yeah, it does actually.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

DECEMBER 19, 2017

Growing amounts of data from an increasing number of touchpoints will be combined, analyzed, and acted upon to support other trends here (such as personalization). Social media marketing itself began emerging as a hot trend at the end of 2008. ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. I would love to meet Amy in real life and see what kind of person she is. I may use that in my new book. Your point is dead-on.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Twitter made a splash at SXSW in 2007 and began to grow rapidly. Online events—webinars—started in 1996.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Single Grain

SEPTEMBER 9, 2019

As far back as 2008, Google’s CEO, Eric Schmidt , said: “Brands are the solution, not the problem. If you aren’t a very technical person, this might be something that you pass off to your web development team. You may even consider hiring a PR team for this. Get A Free Consultation. 1) Brand Signals. We’ve all heard it.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Walker Sands

MARCH 25, 2020

Back in 2008, the Obama campaign kicked off the technology revolution for presidential campaigning by finding their audience with targeted outreach. While rogue tweets can be a traditional PR pro’s nightmare, for campaigns a social presence that lacks transparency and personality in the 21 st century can be a deal breaker for voters.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52