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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

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PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

.” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. ” On that basis, PETA’s lawsuit succeeds as a publicity stunt.

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Interview with Andrea Learned

Onalytica B2B

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. How much can you say? because … [link] [link] Greg de Lima RT @greggvm: You bet.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity.

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KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Kloefkorn is also a past president of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).

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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. What is an emergency or disaster? Conclusion.