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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. Power of free - the special appeal of a price that is exactly zero.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million total.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. “Your brand thinks that your products and services are the best thing in the world? Influencers are experts.

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Should You Adjust Your Prices with a Recession Coming?

Single Grain

While opinions differ regarding the likelihood of a recession in 2023, it is crucial to assess the signs and be prepared for any economic downturn. In this post, we will take a look at whether businesses should consider raising their prices with a possible recession coming.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditional marketing to detect the emotions, opinions, and attitudes behind that behaviour. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S.

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

In my opinion, he is a marketing mastermind. It’s the same situation in B2B, except the price of failure is even higher because purchases are more significant. We have exclusively been teamlancers at Convince & Convert since the day we started in July of 2008. People literally don’t know how to buy from you.

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How social media drives cryptocurrency for users & brands

Sprout Social

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. In basic economics, one learns that high demand increases price.