Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Hmmm…not very satisfying. So I Googled “content curation&# and lo and behold, it returned 77,600 results. All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Very, very few. All rights reserved.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. UNsettling Stratten has a knack for gaps. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. All rights reserved.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. All rights reserved.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Mike Adams RT @OneCoach: Is Your Social Strategy Proactive or Reactive? All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 of Tiecas, Inc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. No pressure, eh? alexasamuels LOL, make sure you get your commission – I was convinced to sign up. No pressure, eh? Looks like the “palooza&# will be a hit!

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Extra resources are important.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. Sondra I am unable to get the ipad to sync to my TV to show my keynote presentation. Would it work with a i-pen or something like that?

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Any thoughts? link] Brian Hamlett Very nice Jay and definitely true. Any thoughts?

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Although the concept for your article is a good one, there are some issues on how you presented it. All rights reserved.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. newrulesofinvesting congrats, Jay! newrulesofinvesting congrats, Jay! All rights reserved.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124