Industrial Marketing Today

MAY 21, 2010

A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. See my post Rule of 5 for B2B content development. With a majority of marketing efforts going digital, that means even more content is needed. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

However, this is the exception and not the rule and is typically used in product specification or data sheets. Thank you for a very informative post. That conveys a precise benefit to the design engineer who could then specify your valve with complete confidence. Your article with the examples helped me see it clearly. of Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. Thanks again for the great information.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

SEPTEMBER 21, 2010

From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. It’s not, it’s a natural extension of what we already do, with a couple of different rules. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. I am ready to opt-out of most. Nice post, Jay.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. &# for most business travelers, it’s also incredibly helpful.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. MySpace answered in July, 2008 – almost a full year later. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Amy D. All rights reserved.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Better question: How do we share the clients knowledge to inform and engage consumers? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Does that make sense? How do we help the client sale its product?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 9, 2010

[link] #ConvinceandConvert [link] JDamico To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.&# It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. link] [link] Cesar cp Pietri [link] RT @baekdal Moo.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do? Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? I would add though that the wide-open, no-rules appeal of social media is precisely what discourages some. And just like the advent of mass transportation ushered in an era of etiquette, we are starting to see some rules of the road for those trying to fit in.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 27, 2010

The captain has informed me that the flight duration will be almost precisely three hours. Randy turned the simple conveyance of information into theater. Information Isn’t Boring By Accident. link] Innovate AZ Information as Theater – The Power of Humanized Description: I am typing this on a US Airways flight from St.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 23, 2010

They set up rules and protocols ahead of time which they made the client understand were deal breakers. In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. Smart, informative and right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Think about that for a moment.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. The Tortoise Rules But, social media speed is illusory and misleading. Yes, thanks to social media, business is faster than ever. All rights reserved.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159